Executive Team

John Foraker has served as CEO and Chairman of the Board since becoming a co-founder of Once Upon a Farm in September 2017. Prior to joining Once Upon a Farm, Mr. Foraker served 11 years as CEO and director of Annie’s, Inc., a leading natural and organic food brand. He played a pivotal role in taking the company public in 2012 prior to its buyout by General Mills, Inc. (NYSE: GIS) in 2014. From October 2014 to September 2017, Mr. Foraker served as President of the Annie’s Operating Unit at General Mills. Prior to his tenure at Annie’s, Mr. Foraker served as Vice President at Bank of America, overseeing commercial banking client relationship management in the bank’s premium wine business portfolio. Mr. Foraker has a BS in Agricultural Economics from UC Davis and an MBA from University of California, Berkeley.

Jennifer Garner is co-founder of Once Upon a Farm and has served on the board of directors since joining the Company in September 2017. Ms. Garner is a globally recognized leader, entrepreneur, philanthropist, activist, and an award-winning actress. In addition to her role at Once Upon a Farm, Ms. Garner serves as a Trustee and artist ambassador for Save the Children, a global nonprofit that offers programs to address children’s unique needs, giving them a healthy start in life, the opportunity to learn, and protection from harm. Ms. Garner has a Bachelor of Fine Arts in Theatre Performance from Denison University.

Cassandra Curtis co-founded Once Upon a Farm in 2015 and has served as Chief Innovation Officer and on the board of directors since 2017. As a certified Integrative Nutrition Coach, Ms. Curtis has an extensive background in health and wellness. Prior to co-founding Once Upon a Farm, Ms. Curtis was Founder, CEO, and President of Mother’s Garden, Inc., a high-pressure processing baby food company. Ms. Curtis began Mother’s Garden, Inc. after leading several startups, primarily focusing on product development and operations in the health and wellness and consumer packaged goods categories. Ms. Curtis has a BS in Psychology and an MS in Marriage and Family Therapy/Counseling, both from Alliant International University.

Lawrence Waldman currently serves as President and Chief Financial Officer at Once Upon a Farm, where he has been a key driver behind the Company’s growth sincejoining in 2017. Prior to the role of President, Mr. Waldman served as Chief Operating Officer. Mr. Waldman has more than three decades of leadership experience in the natural and organic packaged goods industries, holding executive roles at brands including Annies, Inc., Juicero, Kinder’s, ALOHA, and Columbus Foods. Prior to joining the Company, Mr. Waldman was an Operating Partner at Ignite Farm, a venture platform supporting emerging food and digital brands. He also served on the board of directors at Philadelphia Macaroni Company from 2022 to 2024. Mr. Waldman holds both a BS in Accounting and an MBA from the University of Kentucky.

Chris Folena has served as Chief Accounting Officer at Once Upon a Farm since 2022. Mr. Folena has more than 25 years of experience across consumer products, manufacturing, and technology and has guided both public and private companies through IPOs, M&A transactions, and periods of high growth. Prior to Once Upon a Farm, Chris served as Chief Financial Officer of Lifestyle Solutions and The J.R. Watkins Co., where he led financial transformations and partnered with leadership to position the businesses for sustainable success. A licensed CPA, he earned his degree in Business Administration with a focus on Finance and Accounting from California State University, East Bay.

Katie Marston has served as Chief Marketing Officer at Once Upon a Farm since 2020, where she oversees both creative storytelling and commercial performance. Prior to joining the Company, Ms. Marston held senior marketing roles at Brew Dr. Kombucha and Kendra Scott, where she scaled marketing organizations to match rapid growth. Earlier in her career, she spent 12 years at adidas AG, working across the U.S.,Amsterdam, and Germany. Ms. Marston holds a BA in Business Administration from University of Oregon.

Cheryl Reyes has served as Chief Customer Officer at Once Upon a Farm since 2019, leading retail growth and customer engagement. Prior to joining the Company, Ms. Reyes served as Vice President of Sales at Yasso and Director of Sales at BOOMCHICKAPOP, helping both brands during periods of rapid growth. Ms. Reyes has a BS in Marketing from Florida State University and an MBA from University of Phoenix.

Kaitlyn Zuber joined Once Upon a Farm in 2017 and has served as Chief of Staff since 2023, with a focus on helping the Company scale while keeping its mission at the heart of every decision. Prior to joining Once Upon a Farm, Ms. Zuber held similar roles at Annie’s, Inc., a leading natural and organic food brand, and TPG Capital (Nasdaq: TPG). She holds a BA in Marketing Communications from Columbia College Chicago.