Company Info

Founded in 2015 by Cassandra Curtis and co-founder Ari Raz, Once Upon a Farm began with a simple yet powerful idea: to make more nutritious, convenient, and delicious food options for children. After pioneering the first cold-pressed baby food sold at retail, Curtis partnered with industry leader and former Annie’s CEO John Foraker, along with actress, philanthropist, and mom of three Jennifer Garner, to build the next-generation childhood nutrition company.

Today, Once Upon a Farm is on a mission to nourish children of all ages with organic, crave-worthy snacks and meals that parents can trust. Available in more than 22,000 stores nationwide and online, the company portfolio includes cold-pressed fruit and veggie blends, freshly frozen plant-rich meals, refrigerated oat bars, and pantry-ready snacks - all crafted with the highest quality, minimally processed ingredients.

Every product is organic, Non-GMO Project Verified, and made without added sugar, artificial flavors, colors, or preservatives. By delivering simple, real, and nutritious food, Once Upon a Farm is redefining the standard for childhood nutrition while driving sustainable growth in a fast-evolving category.